Genentech ATS Conference Breathing Wall

Who: Genentech / The Taylor Group

What: Breathing Wall installation

Where: ATS (American Thoracic Society annual conference)

San Francisco, CA and Washington, DC

Tasked with bringing the concept of a breathing wall to life, VARIPIX created a 3D model of the custom installation, simulated realistic physics for the membrane for pre-vis, and designed choreography for the actuators that achieved a realistic simulation of the final installation for all stakeholders.

We then developed scripts to export 3D data to the actuator control platform, animating the wall in the real world.

Full Service

Pre-pro, production, sound design, 2D / 3D design, script programming, and development.

Posted in Brand Film, Event, Installation and tagged , .